What is Blue Ocean Strategy

Under blue ocean strategy there is scarcely an attractive or unattractive industry per se because the level of industry attractiveness can be altered through companies conscientious efforts. Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition.

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Some of them are not.

. Path by path the framework explains how to uncover plausible blue ocean opportunities by looking across an industrys self-imposed boundaries instead of remaining stuck within them. But the ones who arent. He is also the co-author of the New York Times and 1 Wall Street Journal bestseller Blue Ocean Shift.

His book Blue Ocean Strategy co-authored with Renée Mauborgne has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. As market structure is changed by breaking the value-cost trade-off so are the rules of the game.

Some of them are living. This process enables you to break away from conventional competition-based thinking shift your perspective and gain insights into how to reconstruct conventional boundaries to open new. The technical collaboration of the Government of Seychelles during the formulation of this Africas Blue Economy Strategy is also duly acknowledged.

Blue Ocean Strategy can be applied across sectors or businesses. Blue Ocean Strategy. I wish to thank the consultants who prepared the Strategy.

So powerful is blue ocean strategy in fact that a blue ocean strategic move can create brand equity that lasts for decades. Lead consultant Professor Pierre Failler for coordination and consolidation of the thematic areas. It honours those people who has changed the world.

As youll see.

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Red Ocean Strategy Vs Blue Ocean Strategy

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